March 21, 2011
// ]] // ]] // ]]]]>]]> ADRIAN SAKER  |  Creative Director  |  Freelance Designer Hear that noise? It’s the sound of a paradigm shifting. Creative thinkers can no longer afford to be pigeon-holed into left brain or right brain––they must be left brain and right brain, embracing both emotional and rational, visceral and real-world, combining directed outrageousness with pressure-tested analysis. With a belief that the trick’s not to sell, but to make people want to buy, we bring 20+ years’ experience to bear on a who’s who of blue-chip brands from airlines to automotive, from banking to beer. We have proven experience in the following marketing disciplines:         • Brand Strategy & Positioning        • Web Design        • Interactive Web Banners        • E-blast Campaigns        • Traditional Advertising        • Package Design        • Corporate Identity        • Brochures        • Direct Mail        • Brand Naming        • National/Local TV & Radio Our calendar lies open before us. We look forward to cultivating a relationship. Thank you for your consideration. Email : adriansaker(at)hotmail(dot)com [Click images to enlarge]

ADRIAN SAKER  |  Creative Director  |  Freelance Designer

Hear that noise? It’s the sound of a paradigm shifting.

Creative thinkers can no longer afford to be pigeon-holed into left brain or right brain––they must be left brain and right brain, embracing both emotional and rational, visceral and real-world, combining directed outrageousness with pressure-tested analysis.

With a belief that the trick’s not to sell, but to make people want to buy, we bring 20+ years’ experience to bear on a who’s who of blue-chip brands from airlines to automotive, from banking to beer.

We have proven experience in the following marketing disciplines:

        • Brand Strategy & Positioning
        • Web Design
        • Interactive Web Banners
        • E-blast Campaigns
        • Traditional Advertising
        • Package Design
        • Corporate Identity
        • Brochures
        • Direct Mail
        • Brand Naming
        • National/Local TV & Radio

Our calendar lies open before us. We look forward to cultivating a relationship. Thank you for your consideration.

Email : adriansaker(at)hotmail(dot)com

[Click images to enlarge]

March 21, 2011
STATE FARM  |  TV + Viral Continuing the ‘magic jingle’ campaign I wrote Michael “Leeeet’s get ready to rumble” Buffer into this Lebron James auto insurance spot. 340,000 hits and counting… Play Video »

STATE FARM  |  TV + Viral

Continuing the ‘magic jingle’ campaign I wrote Michael “Leeeet’s get ready to rumble” Buffer into this Lebron James auto insurance spot.

340,000 hits and counting…

Play Video »

March 21, 2011
McDONALD’S ALL AMERICAN GAMES  |  Digital Billboards With the AAG back in Chicago for the first time in 27 years McDonald’s wanted to run a digital OOH on the freeway running by the United Center to drive ticket sales. After 2 weeks, all 19,000 seats had sold out.

McDONALD’S ALL AMERICAN GAMES  |  Digital Billboards

With the AAG back in Chicago for the first time in 27 years McDonald’s wanted to run a digital OOH on the freeway running by the United Center to drive ticket sales.

After 2 weeks, all 19,000 seats had sold out.

March 21, 2011
BARCLAYS CENTER  |  Direct Mail Piece In the Summer of 2012 the Barclays Center of Brooklyn—America’s first billion-dollar arena—opens in the heart of New York City’s most dynamic borough. So how do you get upper-upscale sports fans to drop $20k on a personal seat license? You send them a pre-paid, single-dial, custom-made phone.

BARCLAYS CENTER  |  Direct Mail Piece

In the Summer of 2012 the Barclays Center of Brooklyn—America’s first billion-dollar arena—opens in the heart of New York City’s most dynamic borough.

So how do you get upper-upscale sports fans to drop $20k on a personal seat license?

You send them a pre-paid, single-dial, custom-made phone.

September 8, 2010
INDOMITABLE  |  Logo + Website Design With visitors currently spending on average just 13 seconds on a website I proposed the current best practice of a ‘one page’ design - that is, all the information a visitor needs displayed on the landing page, not buried 3 pages deep. To keep this iPad-friendly site continually fresh, the page animation allowed for progressive enhancements with each new movie launched and a Twitter feed kept current with production news. The ‘Boy riding lion’ logo acknowledged their focus on creating family movies. Launch site »

INDOMITABLE  |  Logo + Website Design

With visitors currently spending on average just 13 seconds on a website I proposed the current best practice of a ‘one page’ design - that is, all the information a visitor needs displayed on the landing page, not buried 3 pages deep.

To keep this iPad-friendly site continually fresh, the page animation allowed for progressive enhancements with each new movie launched and a Twitter feed kept current with production news.

The ‘Boy riding lion’ logo acknowledged their focus on creating family movies.

Launch site »

September 8, 2010
ANDREW OHANESIAN  |  Website Design Internationally renowned installation artist Andrew Ohanesian was looking for a non-traditional, non-linear site design that captured the experience of exploring one of his gallery take-over pieces. This is the result of our collaboration. Launch site »

ANDREW OHANESIAN  |  Website Design

Internationally renowned installation artist Andrew Ohanesian was looking for a non-traditional, non-linear site design that captured the experience of exploring one of his gallery take-over pieces.

This is the result of our collaboration.

Launch site »

September 8, 2010
CHAZM  |  E-Book Interface Template The founders of this new media start-up approached me with nothing more than a pencil sketch and asked me to design a platform for their multimedia e-book reader. I researched, designed, and built this demo site that allowed the partners to approach investors with a fully functioning prototype. Launch site »

CHAZM  |  E-Book Interface Template

The founders of this new media start-up approached me with nothing more than a pencil sketch and asked me to design a platform for their multimedia e-book reader.

I researched, designed, and built this demo site that allowed the partners to approach investors with a fully functioning prototype.

Launch site »

September 8, 2010
RLSCF  |  Website + Logo Design Given that people spend on average just 13 seconds on a website, we counseled New York entertainment lawyers Rotholz, Levy, Sanders, Chidekel & Fields on a one-page design where all essential information is displayed on the landing page. We set them up with a company blog, a Twitter/News feed, and an embedded live map. Launch site »

RLSCF  |  Website + Logo Design

Given that people spend on average just 13 seconds on a website, we counseled New York entertainment lawyers Rotholz, Levy, Sanders, Chidekel & Fields on a one-page design where all essential information is displayed on the landing page.

We set them up with a company blog, a Twitter/News feed, and an embedded live map.

Launch site »

November 12, 2009
MERCY CORPS  |  Banner Campaign I jumped at the chance to do my bit for humanity when this project knocked on the door. Mercy Corps contacted me through Marty Cooke (thanks Marty!) to create some banners to announce the opening of their ‘Action Center’ to end world hunger here in New York City. (We dubbed it America’s first ‘hunger museum.’) Hunger’s an abstract thing for most of us so I wanted an idea to bring it a little closer to home. It hit me to body-paint regular New Yorkers to give them the appearance of someone at the very edge of starvation.We broke the campaign on World Food Day in TimeOut.com, DailyNews.com, and VillageVoice.com Take your kids here to learn about hunger.

MERCY CORPS  |  Banner Campaign

I jumped at the chance to do my bit for humanity when this project knocked on the door.

Mercy Corps contacted me through Marty Cooke (thanks Marty!) to create some banners to announce the opening of their ‘Action Center’ to end world hunger here in New York City. (We dubbed it America’s first ‘hunger museum.’)

Hunger’s an abstract thing for most of us so I wanted an idea to bring it a little closer to home. It hit me to body-paint regular New Yorkers to give them the appearance of someone at the very edge of starvation.

We broke the campaign on World Food Day in TimeOut.com, DailyNews.com, and VillageVoice.com

Take your kids here to learn about hunger.

November 11, 2009
IBM  |  Microsite (Proposed) Research told us the target market for the Blue Cube small business server was the IT guy, a notoriously time-crunched individual and broadly dismissive of marketing.Hired by David Sciascia (GCD Digitas) I designed a dynamic non-linear site with a peer advisor who breaks the ‘4th wall’ by placing menu tabs directly onto your screen. He places the volume icon, asks you to turn it up a little, then spreads out floating menu tabs while describing your options, talking and walking you through the immersive, interactive site.Suddenly the behemoth seems small enough for a small business.

IBM  |  Microsite (Proposed)

Research told us the target market for the Blue Cube small business server was the IT guy, a notoriously time-crunched individual and broadly dismissive of marketing.

Hired by David Sciascia (GCD Digitas) I designed a dynamic non-linear site with a peer advisor who breaks the ‘4th wall’ by placing menu tabs directly onto your screen.

He places the volume icon, asks you to turn it up a little, then spreads out floating menu tabs while describing your options, talking and walking you through the immersive, interactive site.

Suddenly the behemoth seems small enough for a small business.

November 11, 2009
HOME DEPOT  |  Interactive Banners Equipment sales are slowest during the Winter months, so how d’you drive traffic?I learned that power tools drive sales in the home improvement category so I proposed humor for a tactical campaign to draw trade professionals to an equipment sale. The animated ‘Manometer’ needle swings from wimp to macho to flag attention. Casting your vote in the check-box redirects you to Home Depot and the power tool promotion. What better way for a guy to test his manhood?

HOME DEPOT  |  Interactive Banners

Equipment sales are slowest during the Winter months, so how d’you drive traffic?

I learned that power tools drive sales in the home improvement category so I proposed humor for a tactical campaign to draw trade professionals to an equipment sale.

The animated ‘Manometer’ needle swings from wimp to macho to flag attention.

Casting your vote in the check-box redirects you to Home Depot and the power tool promotion.

What better way for a guy to test his manhood?

November 11, 2009
YAS HOTEL  |  Pre-Launch Website Thrilled to receive the PFP from The Aldar Group to pitch for the launch of their new ultra-luxury hotel on Yas Island in Abu Dhabi. The brief included developing the brand idea, logo, tagline, website, banners, and airport posters. In three weeks. From my T&L subscription I knew a true destination brand promises visitors an experience they can get nowhere else…so I set about uncovering those special and unique equities for the Yas. The distilled brand idea became ‘Epic Dreams Fulfilled.’

YAS HOTEL  |  Pre-Launch Website

Thrilled to receive the PFP from The Aldar Group to pitch for the launch of their new ultra-luxury hotel on Yas Island in Abu Dhabi. The brief included developing the brand idea, logo, tagline, website, banners, and airport posters. In three weeks.

From my T&L subscription I knew a true destination brand promises visitors an experience they can get nowhere else…so I set about uncovering those special and unique equities for the Yas.

The distilled brand idea became ‘Epic Dreams Fulfilled.’

November 11, 2009
YAS HOTEL  |  Animated Banners How do you market a hotel that’s not been built yet? I used architect’s renderings plus stock and combined these with my branded promise: ‘Whatever your dreams, the answer is Yas.’ Animated banners then captured those dreams in a global teaser campaign.

YAS HOTEL  |  Animated Banners

How do you market a hotel that’s not been built yet?

I used architect’s renderings plus stock and combined these with my branded promise: ‘Whatever your dreams, the answer is Yas.’

Animated banners then captured those dreams in a global teaser campaign.

November 11, 2009
INSURE  |  E-blast Campaign Great product this…but a delicate topic: a non-invasive home-testing kit for colorectal cancer.There’s a huge market for CRC––the second deadliest cancer in America––and InSure® hired me to create their launch marketing. In an early meeting the president mentioned that 5,000 patients had already opted in for newsletters. Bingo! I proposed an e-blast campaign supported with posters and brochures in doctor’s waiting rooms and pharmacies.For added momentum we timed the roll-out date to coincide with National Colorectal Awareness month and asked people to think about the thing they don’t want to think about. The FIT kit may be the best holiday gift you ever get your folks. (PS: I didn’t do the website. Yet.)

INSURE  |  E-blast Campaign

Great product this…but a delicate topic: a non-invasive home-testing kit for colorectal cancer.There’s a huge market for CRC––the second deadliest cancer in America––and InSure® hired me to create their launch marketing.

In an early meeting the president mentioned that 5,000 patients had already opted in for newsletters. Bingo! I proposed an e-blast campaign supported with posters and brochures in doctor’s waiting rooms and pharmacies.

For added momentum we timed the roll-out date to coincide with National Colorectal Awareness month and asked people to think about the thing they don’t want to think about.

The FIT kit may be the best holiday gift you ever get your folks.

(PS: I didn’t do the website. Yet.)

November 10, 2009
CTRL  |  Naming + Logo + Pack Design + WebsiteIn a market dominated by Proactiv® I was asked to design a challenger brand for a skin control system targeting male teens currently using their sister’s acne medications. My simple brief: make pimples cool. A 360-degree package for CTRL (pronounced ‘control’) included product naming, logo and pack designs, and a direct-to-consumer e-commerce store. Drawing influences from video game dashboards I designed a site that had teen appeal but also wouldn’t alienate adult purchasers.

CTRL  |  Naming + Logo + Pack Design + Website

In a market dominated by Proactiv® I was asked to design a challenger brand for a skin control system targeting male teens currently using their sister’s acne medications.

My simple brief: make pimples cool.

A 360-degree package for CTRL (pronounced ‘control’) included product naming, logo and pack designs, and a direct-to-consumer e-commerce store.

Drawing influences from video game dashboards I designed a site that had teen appeal but also wouldn’t alienate adult purchasers.