CTRL | Naming + Logo + Pack Design + Website
In a market dominated by Proactiv® I was asked to design a challenger brand for a skin control system targeting male teens currently using their sister’s acne medications.
My simple brief: make pimples cool.
A 360-degree package for CTRL (pronounced ‘control’) included product naming, logo and pack designs, and a direct-to-consumer e-commerce store.
Drawing influences from video game dashboards I designed a site that had teen appeal but also wouldn’t alienate adult purchasers.
