INSURE | E-blast Campaign
Great product this…but a delicate topic: a non-invasive home-testing kit for colorectal cancer.There’s a huge market for CRC––the second deadliest cancer in America––and InSure® hired me to create their launch marketing.
In an early meeting the president mentioned that 5,000 patients had already opted in for newsletters. Bingo! I proposed an e-blast campaign supported with posters and brochures in doctor’s waiting rooms and pharmacies.
For added momentum we timed the roll-out date to coincide with National Colorectal Awareness month and asked people to think about the thing they don’t want to think about.
The FIT kit may be the best holiday gift you ever get your folks.
(PS: I didn’t do the website. Yet.)
