YAS HOTEL | Pre-Launch Website
Thrilled to receive the PFP from The Aldar Group to pitch for the launch of their new ultra-luxury hotel on Yas Island in Abu Dhabi. The brief included developing the brand idea, logo, tagline, website, banners, and airport posters. In three weeks.
From my T&L subscription I knew a true destination brand promises visitors an experience they can get nowhere else…so I set about uncovering those special and unique equities for the Yas.
The distilled brand idea became ‘Epic Dreams Fulfilled.’
