IBM | Microsite (Proposed)
Research told us the target market for the Blue Cube small business server was the IT guy, a notoriously time-crunched individual and broadly dismissive of marketing.
Hired by David Sciascia (GCD Digitas) I designed a dynamic non-linear site with a peer advisor who breaks the ‘4th wall’ by placing menu tabs directly onto your screen.
He places the volume icon, asks you to turn it up a little, then spreads out floating menu tabs while describing your options, talking and walking you through the immersive, interactive site.
Suddenly the behemoth seems small enough for a small business.
