MERCY CORPS | Banner Campaign
I jumped at the chance to do my bit for humanity when this project knocked on the door.
Mercy Corps contacted me through Marty Cooke (thanks Marty!) to create some banners to announce the opening of their ‘Action Center’ to end world hunger here in New York City. (We dubbed it America’s first ‘hunger museum.’)
Hunger’s an abstract thing for most of us so I wanted an idea to bring it a little closer to home. It hit me to body-paint regular New Yorkers to give them the appearance of someone at the very edge of starvation.
We broke the campaign on World Food Day in TimeOut.com, DailyNews.com, and VillageVoice.com
Take your kids here to learn about hunger.
