March 21, 2011
BARCLAYS CENTER  |  Direct Mail Piece In the Summer of 2012 the Barclays Center of Brooklyn—America’s first billion-dollar arena—opens in the heart of New York City’s most dynamic borough. So how do you get upper-upscale sports fans to drop $20k on a personal seat license? You send them a pre-paid, single-dial, custom-made phone.

BARCLAYS CENTER  |  Direct Mail Piece

In the Summer of 2012 the Barclays Center of Brooklyn—America’s first billion-dollar arena—opens in the heart of New York City’s most dynamic borough.

So how do you get upper-upscale sports fans to drop $20k on a personal seat license?

You send them a pre-paid, single-dial, custom-made phone.

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